Localization vs Translation: What's the Difference?

Translation converts text from one language to another. Localization adapts the entire experience so it feels native to a new audience.

What localization covers

• Currency, date, number and address formats.
• Cultural references, idioms and humour.
• Imagery, colours and examples that resonate locally.
• Local keywords for search — people don't search in literal translations.
• ## When you need it

If you're selling, marketing or supporting customers in a new region, localization usually pays for itself through higher trust and conversion.

People buy in their own language — and on their own terms.

Start with your highest-traffic pages and best-selling products, then expand from there.